6 Best Real Estate Marketing Companies (2024)

• SMS marketing: Connect with clients on the go while they have their mobile phones nearby.
• Analytics reports: See what marketing tactics are helpful and practical to improve productivity.
• Task automation: Reduces manual effort and can encourage subscribers to take action.
• Mobile application: Ability to keep in touch and reply to customers on the go.
• Integrations: Grow contact lists and connect email marketing to different tech platforms.

Positive reviewers rated the platform 4.3 out 5. One user said its functionality stood out, and once they got set up, they let the automation do the work so they could focus on other things. The customizable templates for different industries were also helpful for beginners with no email design experience.

Some users mentioned that the platform was complex when implementing customized elements in the email templates. One of the biggest downfalls was the limitations on editing email templates and copying and pasting the email features across different emails without starting from scratch. For users who do not have the patience to edit emails, find freelance services from Fiverr to hire someone for email marketing campaigns.

• Email and Digital Marketing:
  • Lite: $12
  • Standard: $35
  • Premium: $80
• Lead Gen and CRM: Starting at $449

Prices reflect base pricing and are paid per month.

• Boot camps: Live webinars or in-person sessions nationwide to learn how to use the platform to succeed in real estate.
• Document storage: Property-specific documents can be uploaded and stored on the property website.
• YouTube: Elevate combines still pictures to create a YouTube video that resembles a property tour.
• Blogs: Curated blog posts on the agent’s behalf. Content helps increase agent credibility.
• Design lab: Agents can create customized digital ads for social media platforms with the templates provided.

Reviewers gave Elevate a 3.5 out of rating. One user gave its lead program and social media posts 5 stars, while another client said the ability to post on all social platforms simultaneously saved them time and increased their online presence. Clients who got an Elevate website noted that updating the site and adding business reviews was simple.

Many clients expressed that customer service could improve. Some clients found the response time for billing questions or technical issues took too long. Users are assigned an account manager but were disappointed they did not hear from them. For agents looking for better customer service with a real estate marketing agency, consider Market Leader with phone, chat, and email support.

• Contact Elevate to get a free demo and discuss pricing

• ReCall marketing: Re-targets website visitors with ads to drive traffic back to your website.
• Landing pages: Integrate with the CRM, funneling all information into one storage location for nurturing.
• SEO marketing: Helps websites appear higher on search engine results pages to increase the attraction of a website visitor.
• Lifetime support: An in-house support team can assist via call or email anytime.
• Testimonials page: Allows agents to highlight past client experience and share it with website visitors.

Customers gave iNCOM 4.8 out of 5 stars. Many users mentioned that the iNCOM team was integral in helping launch their websites and provided quick responses to concerns. One user said their Google marketing set up quickly, and they began receiving leads right away. Users noted that iNCOM’s platform produced their desired results.

Negative reviewers were unhappy with the cost and subscription terms. One client missed the 30-day notice, and the subscription was renewed for another year. Other users were unaware of product add-on costs and were disappointed at the charges. Agents who don’t want surprise costs should consider Real Geek’s flat-rate pricing model.

• Agent Plan: $49.95 plus $249.95 setup fee
• Office and Brokerage Plan: $68.95 plus $350 setup fee

Prices are per month plus a one-time setup fee.

• Contact management: Manage all contacts in one central location and easily add them to drip campaigns, newsletters, and holiday mailings.
• Marketing campaigns: Multiple prebuilt and customizable campaigns, from email to postcards.
• Search capabilities: The IDX search function allows website visitors to use your search function as a resource in the housing search.
• Lead source integrations: Collect leads from third-party sources and nurture and engage with them through the market leader platform.
• Productivity dashboards: Show which team members are successful with leads and follow-ups and share which agents are less productive.

Market Leader is rated 4.47 out of 5. Some of the highest-rated features were the templates, pop-ups, and notifications, along with the ability to personalize and customize the marketing platform. Customer support was also praised, as many users found the chat, phone, and email support helpful in answering their questions.

One feature that received poor reviews was the marketing dashboard. One user said they weren’t keen on the feature upgrades and found navigating difficult. Another said they would prefer a dashboard showing their contact status simultaneously. Users found the added cost of the dashboard wasn’t worth the price. Users might prefer the activity dashboards provided by Elevate.

• Market Leader CRM: $139 per month
• Team and Brokerage solution: Custom; call for details

• Drip campaigns: Automated campaigns run via email or SMS on assigned variables like lead source or location imputed into the CRM.
• Text messaging: Connect with prospective clients on their mobile phones.
• Home valuation tool: This creates an opportunity as website visitors will leave their address and contact information to receive a valuation report on their personal property.
• Real Geeks integrations: Integrate with other lead sources, such as Zapier, Realtor.com, Zillow, and LionDesk, so you don’t have to switch between multiple platforms.

Real Geeks lead nurturing was one of the top-rated features contributing to its 4.5 out of 5 rating. Users found that Real Geeks engaged with leads immediately and ensured the conversations continued. One user returned to Real Geeks after realizing they didn’t give the platform enough time to execute their marketing strategies. Since their return, they have taken advantage of the features, staying consistent with client communication, and have reaped success.

Of the few negative reviews, some users mentioned the platform was not user-friendly. They wished they could see email open rates, allowing them to follow up if there was engagement activity. Constant Contact has great reporting features for users who would prefer more insight into their email marketing.

• Website and CRM: $299 per month and $500 to sign up
• Real leads: $550 per month for managed Facebook and Google ads

• No long-term commitment: Change freelancers as often as needed if not satisfied with the work.
• Search tools: The services on the Fiverr website are categorized so you can filter your search based on keywords or popular services.
• Mobile application: Easily connect and communicate with freelancers on the go at any time.
• Freelancer reviews: Ability to see the positive and negative reviews of a freelancer’s past work.

Professionals on Fiverr have individual reviews for their services, but the platform has a positive rating of 3.8 out of 5. Reviewers say the platform makes finding and connecting with their needed services easy. The interface was touted as straightforward and user-friendly.

Many of the negative reviews received were about individual freelancers. Dissatisfied clients were unhappy with the work produced, and Fiverr customer service couldn’t assist since the responsibility for resolution was on the freelancers. Additionally, some freelancers complained about customers’ outrageous requests for their projects. If real estate agents are not ready to manage a freelance team, consider real estate marketing firms with premade templates and set programs, like Elevate’s design lab.

• Create a free account, then prices per project start at $5